The Games Consortium

NESTA is piloting an initiative that will help developers to publish their games direct to market through a games consortium. Following a call for developer members, the consortium has now been formed. Six developers have come together to form a publisher.

AppyNation, which is being led by CEO Andy Payne, is a revolution in digital games publishing that favours independence and collaboration between developers and publisher.

It will focus on, but is not limited to iOS and Android social games. Born out of an idea from NESTA along with developers Finblade, Proper Games, Niffler, Onteca, Supersonic and Lightning Fish, AppyNation gives the developers freedom over the games they choose to develop for iOS, Android, Pc, Xbox Live Arcade, PlayStation Network and Facebook whilst maintaining complete control and ownership over their IP.

AppyNation takes the worry and time-consuming work of marketing, PR and communication away from developers. This gives developers more time to improve upon games they already have published as well as the time needed to develop new and exciting games to add to their portfolio.

For more information contact Jackie McKenzie.

A review of the consortium and its impacts will be conducted by NESTA during 2012 and shared.