Manufacturers womenswear calendar opportunities

There are two womenswear fashion calendars presented in this Toolkit. The first - the two-collection per year calendar is the one which many of the UK high-end manufacturers have till now been focusing on. The second - the four-collection per year calendar, has emerged as high-end designer fashion has followed the high street in acknowledging that the idea of people fully switching their entire wardrobes between seasons is outdated.

Much of the high street relies on more than eight drops of new merchandise a year. Larger high-end brands produce at least four collections each year. Manufacturers therefore have an opportunity to
increase their sales as a result of the continuous loop in the fashion calendar.

We have prepared this Toolkit to give you advice and guidance on seizing the opportunity available through the four-collection model.

Download the manufacturers calendar opportunities sheet (PDF 259KB)