Definitions

The following are the definitions we're using.

Arts and cultural organisations

This encompasses performing and visual arts organisations and cultural institutions in England, including arts and cultural archives, literary organisations, museums, libraries and galleries, and may include commercial cultural and arts organisations and creative industry businesses where the funded activity is self-contained and has a clear benefit to the public.

Audience engagement

'Audience reach and engagement' can be interpreted in three ways:

• Audience broadening: capturing a larger share of the population segment known to be traditional participants but who currently do not participate.
• Audience deepening: intensifying current participants' level of involvement measured, for example, by the number of attendances per individual per year, or by the degree of audience (active or passive) engagement.
• Audience diversifying: attracting new audience groups who would not otherwise participate.[1]
  

Business model

A business model is the mechanism by which a business intends to manage its costs and generate its outcomes - in the case of for-profits, the outcomes are primarily revenues earned, and in the case of non-profits, the outcome is primarily the public good created. (Falk and Sheppard 2006: 18) [2]

[1] See NESTA's report Culture of Innovation for a detailed analysis of reach and engagement in the arts and cultural sector.

[2] See Thriving in the knowledge age: new business models for museums and other cultural institutions by Falk and Sheppard; Rowman Altamira, 2006