Since the recession started in 2008, the UK's economic debate has focused on short-term recovery, and the battle between the two big plans: Plan A or Plan B, austerity or stimulus.
But neither of these addresses the UK's longer-term growth prospects.
Our recent Innovation Index figures showed that the UK economy, far from flourishing in the last 10 years, has experienced a 'lost decade' of innovation, damaging long-term growth.
Growth depends on innovation - our ability to generate and adopt new knowledge and ideas.
Nesta is now calling for a new conversation about economic growth, and Plan I sets out the direction we believe the UK should travel in.
We want to look beyond the short-term arguments about Plan A and Plan B and instead focus on what we are calling a Plan I to drive long-term, innovation-led growth.
Choose Plan I and help us end the innovation strike!
Nesta's Plan I sets out 12 recommendations to kick-start sustainable innovation-led growth, and move beyond the typical economic policy that has dominated in the UK for the last decade.
Plan I's 12-policy recommendations to deliver innovation-led growth:
Read a round-up of the key recommendations from our Plan I report.
Download the Executive Summary
Browse through our list of recommended reading on the issue of innovation stagnation
Our Plan I report argues harnessing innovation could net £12 billion a year for Scotland's economy.
Download the paper
How would you tackle the collapse in innovation investment? Tell us what you think is the right way forward for economic growth.
Join in the conversation on Twitter #plani and tell us how you think the economy can get back to long-term growth.